Bulgari Man Extreme

In the last days of his life, August Caesar claimed, “I found Rome a city of bricks and left it a city of marble,” referring to the same backdrop Bulgari wants to evoke in its Man Extreme campaign. Rome, in particular the Museum of Roman Civilization, is the location chosen by the Italian brand, and Eric Bana plays the hero that faces and defeats three enemies; a serpent, an eagle and a lion. The ad for the campaign was directed by Matteo Garrone.