Before Design: Classic


STORY

Archimede Film presents a new short film by Matteo Garrone at the Milan Furniture Fair 2016 set in a post-apocalyptic world featuring children. “I immediately found the project, Before Design: Classic, interesting and I welcomed the challenge of portraying furniture in a way that was not traditional within a cinematographic setting.”


PRODUCTION NOTES

“I immediately found the project, Before Design: Classic interesting and I welcomed the challenge of portraying furniture in a way that was not traditional within a cinematographic setting. I liked the initial idea that saw classic beauty – in its widest sense – travel through different eras while maintaining its modern, contemporary characteristics and building a bridge to the future. I imagined a post-atomic scenario; the wreckage of the world from which the children (who embody purity and the ability to see beauty) salvage “timeless” objects that are unaffected over the years from the ruins. Moving against the background of an enchanted place where there is a strong sense of history, the young “guardians of taste” arrange, clean and preserve these pieces so that beauty is passed on to future generations. A piece of furniture becomes the main character, resisting the passage of time and embodying taste that never goes out of style.”





Before Design: Classic - gallery


Before Design: Classic - poster


Year 2016
Italy
Runtime 7'
Matteo Garrone

AD CAMPAIGNS

    Dior Les Fantômes du Cinéma
    Dior Le Château du Tarot
    Dior – Le Mythe
    Campari Red Diaries - Entering Red
    D&G The Only One
    Delightful
    Before Design: Classic
    Renault - Clio
    Bulgari Man Extreme
    The One - For Him
    The One - For Her
LANGUAGE ITA ENG
FOLLOW US Fb Yt Tw
All the images rights are owned by Archimede s.r.l.
Via Archimede 80, 00197 Rome - Italy - State aid disclosure